• July 25, 2024

A post by Dwayne Johnson, known as ‘The Rock’, on Instagram is quite expensive.

With a personal account boasting over 189 million followers, Dwayne Johnson, also known as “The Rock,” has the potential to earn more than 1 million USD per Instagram post.

Actor Dwayne Johnson, who is also recognized by his stage name The Rock, has established himself as the highest-paid advertising figure on the popular social network, Instagram.

According to Hopper HQ’s Instagram Rich List 2020, each of the actor’s posts commands a price tag exceeding 1 million USD (equivalent to 23 billion VND).

Dwayne Johnson holds the top position as the highest-paid advertising figure on the popular social network Instagram. (Screenshots)

Specifically, The Rock currently occupies the number one spot on the list of the most expensive entertainment stars on Instagram in 2020.

According to the statistics provided by celebrity income aggregator Hopper HQ, The Rock’s personal Instagram account boasts an impressive following of 189,000,000 followers.


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With an impressive 189,000,000 followers on his personal Instagram account (screenshots), The Rock, a former American professional wrestler, earns up to $1,015,000 (approximately VND 23.5 billion) with each promotional post on the platform.

The actor frequently shares his joyful moments with his wife and children on his Instagram account, along with inspirational messages that resonate with his fans.


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moments with his spouse and children.


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In addition to sharing pictures of enjoying time with his daughter, the former American wrestler also utilizes Instagram to promote the alcoholic beverage brand he owns. (Photo: The Rock Instagram)

At present, Dwayne Johnson possesses a net worth exceeding $320 million and stands as one of the highest-paid male artists in the movie industry based in Hollywood.


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The Rock is recognized as one of the highly compensated male artists in the thriving movie industry centered in Hollywood.

Despite earning more than 1 million USD per sponsored post on Instagram, the 48-year-old star does not hold the record for the highest amount. That distinction goes to Kylie Jenner, the younger sister of the Kardashian family, who received over $1.2 million for each Instagram post featuring advertisements last year.

With her current following of 181,500,000 on Instagram, Kylie Jenner can earn a staggering $986,000 per promotional post.

It is well-known that influential individuals with a significant Instagram following or celebrities are in high demand by brands seeking a prominent figure to endorse their products.

By accepting endorsements from specific brands, these influencers have the opportunity to earn substantial amounts of money. Just like The Rock, each of his posts garners millions of likes on average, providing brands with an avenue to promote their products.

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